mercredi 23 avril 2014

Strikingly website

I decided to create a Strikingly website about the Langham Hotel in London.

Click here to access to this website


I wanted to create a website more efficient than the original.
The content go to the essential. Unfortunately, it is not possible to add a "fast booking" button on the homepage. I put a lot of picture, with explication concerning the main services proposed to the guests.  

mercredi 16 avril 2014

Session 4 : Medium platform



How does this media experience influence what you expect from other sites?

The medium platform gives us an example of a media experience that every website might follow in order to provide a privileged and outstanding navigation. 

By allowing us to share selected texts and pictures thanks to a single click, it offers us a new way of sharing, deeply linked with the Generation C habits & expectations. 

After living such an experience, the users' expectations are higher than ever. 

Session 4

Here is the link of our study : https://drive.google.com/file/d/0B8GhZRQvkkwiNHJmeE1hRWNFNlk/edit?usp=sharing

jeudi 10 avril 2014

Storytelling

Storytelling is a way of transmitting a message in an entertaining and memorable manner. Stories allow us to capture our listeners’ attention, but they also make it more likely that they will remember what we are telling them.


It is important, as storytelling is both a powerful and necessary way of communicating. Stories are illustrative, easily memorable, and allow any firm to create stronger emotional bonds with the customers.
A good story facilitates and encourages people to pass along a message. It stimulates word-of-mouth.


It’s not about what you want to say. It’s about what you want your audience to remember and share.